Selling Social Change (Without Selling Out): Earned Income Strategies for Nonpro

Description: Selling Social Change (Without Selling Out) by Andy Robinson, Kim Klein Shows nonprofits how to initiate and sustain successful earned income ventures that not only provide greater financial security but also advance the organizations mission. This book walks readers through the process of organizing a team, selecting a venture, drafting a business plan and securing start-up funding. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organizations mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business. Back Cover "Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual." --Mike Roque, executive director, Grassroots Institute for Fundraising Training "Andy Robinsons workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you cant get to one of his workshops, this book will open your eyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint Nonprofit Services "Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofits income. I highly recommend Robinsons book to any organization seeking doable advice on financial sustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash "You get all the how-tos: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising Flap In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organizations mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business. Grounded in the world of grassroots nonprofit experience, Selling Social Change (Without Selling Out) profiles two dozen organizations that use commerce to become more financially secure-and stay true to their fundamental values along the way. Author Biography Andy Robinson has been raising money for social change since 1980. As a trainer and consultant, Robinson has assisted nonprofits in forty states and in Canada, leading workshops on fundraising, grantwriting, board development, strategic planning, marketing, and earned income strategies. He is a former columnist for the NonProfit Times, a regular contributor to the Grassroots Fundraising Journal, and the author of Grassroots Grants: An Activists Guide to Proposal Writing (Jossey-Bass). Table of Contents Preface. Acknowledgments. The Author. The Contributors. 1. SELLING YOUR CAUSE WITHOUT SELLING OUT. We?re all in sales. Commerce, not capitalism. CASE STUDY: Bad Jokes, Great Service: Our Community Bikes. 2. HOW EARNED INCOME CAN BENEFIT YOUR MISSION. Earned income: It?s a Movement. The value of funding Diversity. The pros and cons of earned Income. Balancing Mission and Money: Resource Center of the Americas. Beyond T-shirts and coffee Mugs. CASE STUDY: Flavors of the Desert: Native Seeds/SEARCH. 3. CREATING AN ENTERPRISING NONPROFIT. The enterprise Advocate. The venture committee, the board, and the Staff. Recruiting for Enterprise: Grassroots Leadership. Finding and using outside help. Knowing what your work costs. Worksheet 3.1. Are you ready for Enterprise? CASE STUDY: Capitalism with a Conscience: Global Exchange. 4. CHOOSING YOUR NEW VENTURE. The Brainstorming Process. Worksheet 4.1. Brainstorming your New Venture. Location, Location, Location: Burns Bog Conservation Society and Plateau Restoration. Selecting the right Venture. Worksheet 4.2. Evaluating your earned Income Ideas. Powerful Publications. Think retail Last. How to do Market Research. Worksheet 4.3. Market Research. How to think about Pricing. Conducting a Feasibility Study. Getting to ?no?. CASE STUDY: The Power of the Footnote: DataCenter. 5. DEVELOPING A BUSINESS PLAN FOR SOCIAL CHANGE. A matter of Scale. How to use a Business Plan. Who writes the Plan? Components of a Business Plan. Worksheet 5.1. Preparing a Business Plan. Writing the Plan:White Earth Land Recovery Project?Native Harvest. CASE STUDY: How to Build a Working Neighborhood: Esperanza Unida. 6. FINDING CAPITAL TO LAUNCH YOUR VENTURE. Internal and informal Sources of Funds. External Sources. The coldly Analytical Cheerleader. Creative Financing: Palouse-Clearwater Environmental Institute. Worksheet 6.1. Finding Start-up Funding. CASE STUDY Reclaiming History/Reclame La Historia: SouthWest Organizing Project. 7. MARKETING YOUR MISSION. Market Segmentation. The Nonprofit Niche: Institute for Conservation Leadership and Technical Assistance for Community Services. Creating and using a Marketing Plan. Sample Marketing Plan: Esperanza Unida. Promotion options for Grassroots Groups. Media Savvy: Melpomene Institute. Worksheet 7.1. Creating a Marketing Plan. Worksheet 7.2. Marketing Calendar. CASE STUDY Crossing Borders: BorderLinks. 8. CONSIDERING CORPORATE PARTNERSHIPS by Jennifer Lehman. The Nuts and Bolts of Corporate Relationships. Be Wary. Customize your Marketing Plan. Corporate Contracts and Cause-Related Marketing: Melpomene Institute. Do your homework on Potential Partners. Corporations do their Homework, Too. Wholesaling to Businesses:Women?s Bean Project. From plan to Action. Keep the Relationship on Track. A Sampling of Other Nonprofits with Corporate Relationships. Evaluate your results and Share the News. CASE STUDY Off the Streets, Into the Kitchen: FareStart. 9. NAVIGATING THE TAX IMPLICATIONS OF EARNED INCOME by Terry Miller. The Commerciality standard and the notion of unrelated Business Income. Scale of the Venture. Revenue versus Support. Current areas of Scrutiny, Enforcement, and Dispute. Public charity status: The Public Support Tests. Creating a taxable Subsidiary Corporation. CASE STUDY ?Our Profit Is Our Vegetables?: The Food Bank of Western Massachusetts. 10. MANAGING AND EXPANDING YOUR VENTURE. Retaining and Retraining Staff. Outsourcing: Expanding your Talent Pool. Repackaging your work for new Markets and Larger Sales. Working with competitors to Expand the Market. Managing Supply and Demand. Second-stage Financing. The value of Modest Expectations. CASE STUDY Radical Self-Defense: The Center for Anti-Violence Education. 11. WHEN BAD VENTURES HAPPEN TO GOOD GROUPS. Case Example: Institute for Local Self-Reliance. Case Example: Oregon Fair Share. Case Example: Our Community Bikes. Case Example:The Food Bank of Western Massachusetts. CASE STUDY Food and Power: Georgia Citizens Coalition on Hunger. 12. LESSONS LEARNED ALONG THE WAY. Top tips for Earned Income. The cash register is the Voting Booth. Notes. Resources. Quick Index: Earned Income Strategies for Nonprofits. Index. Review "Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual." --Mike Roque, executive director, Grassroots Institute for Fundraising Training "Andy Robinsons workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you cant get to one of his workshops, this book will open your eyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint Nonprofit Services "Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofits income. I highly recommend Robinsons book to any organization seeking doable advice on financial sustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash "You get all the how-tos: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising Long Description "Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual." --Mike Roque, executive director, Grassroots Institute for Fundraising Training "Andy Robinsons workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you cant get to one of his workshops, this book will open your eyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint Nonprofit Services " Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofits income. I highly recommend Robinsons book to any organization seeking doable advice on financial sustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash "You get all the how-tos: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising Review Text "Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual." --Mike Roque, executive director, Grassroots Institute for Fundraising Training "Andy Robinsons workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you cant get to one of his workshops, this book will open your eyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint Nonprofit Services "Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofits income. I highly recommend Robinsons book to any organization seeking doable advice on financial sustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash "You get all the how-tos: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising Feature Contains case studies of grassroots organizations that made socially-responsible earned income work for them Includes information on how to create both a business plan and a marketing plan. Walks readers through the step-by-step start-up process. The books tips and action steps help readers put their venture in real-world context. Details ISBN0787962163 Author Kim Klein Pages 256 Language English ISBN-10 0787962163 ISBN-13 9780787962166 Media Book Illustrations Yes Year 2002 Imprint Jossey-Bass Inc.,U.S. Subtitle Earned Income Strategies for Nonprofits Country of Publication United States Edition 1st Short Title SELLING SOCIAL CHANGE W/O SELL Place of Publication New York Format Paperback Residence Tucson, AZ, US DOI 10.1604/9780787962166 Series Number 8 UK Release Date 2002-04-26 AU Release Date 2002-04-03 NZ Release Date 2002-04-03 Publisher John Wiley & Sons Inc Series Kim Kleins Fundraising Series Publication Date 2002-04-26 DEWEY 658.048 Audience Undergraduate US Release Date 2002-04-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:102475171;

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