Description: The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Price: 135 GBP
Location: Gloucester
End Time: 2024-12-10T23:58:10.000Z
Shipping Cost: 26.5 GBP
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EAN: 9780415898324
UPC: 9780415898324
ISBN: 9780415898324
MPN: N/A
Book Title: Segmentation, Revenue Management and Pricing Analy
Item Length: 24.6 cm
Number of Pages: 256 Pages
Publication Name: Segmentation, Revenue Management and Pricing Analytics
Language: English
Publisher: Taylor & Francis LTD
Item Height: 246 mm
Subject: Classical Studies, Marketing
Publication Year: 2014
Type: Textbook
Item Weight: 612 g
Author: Mark Ferguson, Tudor Bodea
Item Width: 174 mm
Format: Hardcover
