Scientific Advertising by Hopkins, Claude C. [Paperback]

Description: Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

Price: 17.14 AUD

Location: Hillsdale, NSW

End Time: 2025-01-14T05:55:02.000Z

Shipping Cost: 31.72 AUD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 60 Days

Return policy details:

EAN: 9781607962366

UPC: 9781607962366

ISBN: 9781607962366

MPN: N/A

Book Title: Scientific Advertising by Hopkins, Claude C. [Pape

Item Length: 22.9 cm

Publisher: Www.Snowballpublishing.Com

Item Height: 229 mm

Subject: Advertising

Publication Year: 2010

Number of Pages: 80 Pages

Publication Name: Scientific Advertising

Language: English

Type: Textbook

Item Weight: 127 g

Author: Claude C Hopkins

Item Width: 152 mm

Format: Paperback