Description: Scarcity Brain by Michael Easter An in-depth exploration of why humans are built to crave, from the author of The Comfort Crisis FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO ***Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough?Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". Were bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station- Reframe how we think about and fix addiction and bad habits, from Iraqs chief psychiatrist- Recognize when you have enough, from a woman who left a million-dollar career path to adventure the worldOur world is overloaded with everything were built to crave. The fix for scarcity brain isnt to blindly aim for less. Its to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way. Author Biography Michael Easter is the author of The Comfort Crisis and Scarcity Brain. He writes the 2% Newsletter, on all aspects of health and wellness. He lives in Las Vegas on the edge of the desert with his wife and their two dogs. Details ISBN1035411172 Author Michael Easter Format Paperback Pages 304 Publisher Headline Publishing Group Year 2023 ISBN-13 9781035411177 Imprint Headline Home Subtitle Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough Place of Publication London Country of Publication United Kingdom DEWEY 158.1 Audience General Publication Date 2023-10-05 UK Release Date 2023-10-05 NZ Release Date 2023-11-13 AU Release Date 2023-11-13 Language English ISBN-10 1035411172 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:151837509;
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Format: Paperback
Language: English
ISBN-13: 9781035411177
Author: Michael Easter
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Book Title: Scarcity Brain
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