Description: About this Item The item is a book Paperback The Author Name is Sarah E. Toms The Title is The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value Condition New Other Comments Edition Number - 0001. Pages Count - 136. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Customer Relations Product Description - 2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profitThey discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value CLV Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management CRM systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow"The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0"Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166592896
Price: 31.25 USD
Location: US
End Time: 2024-11-10T19:13:41.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Customer Relations
Brand: Wharton Digital Press
Weight: 0.18
Style: NA
Title: The Customer Centricity Playbook Implement a Winning Strategy D
Release Title: The Customer Centricity Playbook Implement a Winning Strategy D
Record Grading: New
Sleeve Grading: New
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Film/TV Title: The Customer Centricity Playbook Implement a Winning Strategy
Colour: NA
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Movie/TV Title: The Customer Centricity Playbook Implement a Winning Strategy
UPC: 9781613630907
EAN: 9781613630907
ISBN: 9781613630907
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 136 Pages
Language: English
Publication Name: Customer Centricity PlayBook : Implement a Winning Strategy Driven by Customer Lifetime Value
Publisher: Wharton School Press
Item Height: 0.3 in
Publication Year: 2018
Subject: Consumer Behavior, Customer Relations
Item Weight: 6.3 Oz
Type: Textbook
Author: Peter Fader, Sarah E. Toms
Item Length: 8.5 in
Subject Area: Business & Economics
Item Width: 5.5 in
Format: Trade Paperback
