Rudolph The Red-Nosed Reindeer, 1939, by Robert L. May for Montgomery Ward illus

Description: Rudolph The Red-Nosed Reindeer, Written for Montgomery Ward, by Robert L. May, Illustrated by Denver Gillen, published by Montgomery Ward & Co., Inc., Chicago, IL, 1939, First Publication , 2nd printing— 32 pages — illustrated — measures: 7 1/2" x 10 1/4" This has the 4 prop plane. Notes of interest: In 1939, Montgomery Ward made a marketing blitz when Ward public relations copy editor Robert L. May, wrote a booklet about a little red-nosed reindeer named Rudolph.They tucked this booklet into every catalog, and handed them out free to every child entering the store. Rudolph the Red-Nosed Reindeer soon became a Christmas classic. This softcover Rudolph poem booklet was first distributed by Montgomery Ward during the 1939 holiday season. Shoppers loved it and 2.4 million copies were distributed. Wartime restrictions on paper use prevented a re-issue until 1946. The illustrator, Canadian-born Denver Gillen, was a young commercial artist who also worked for Montgomery Ward, and would go on to become the chief illustrator for Reader's Digest.

Price: 99 USD

Location: Hilliard, Ohio

End Time: 2024-08-11T21:11:00.000Z

Shipping Cost: 4.63 USD

Product Images

Item Specifics

All returns accepted: ReturnsNotAccepted

Binding: Softcover, Wraps

Place of Publication: Chicago, IL

Measurements: 7 1/2" x 10 1/4"

Signed: No

Publisher: Montgomery Ward & Co., Inc.

Subject: Rudolph the Red-Nosed Reindeer

Original/Facsimile: Original

Year Printed: 1939

Pages: 32

Unit Type: Unit

Language: English

Illustrator: Denver Gillen

Special Attributes: Illustrated, Vintage Paperback, First Edition, Second Printing

Author: Robert L. May

Region: North America

Personalized: Yes

Topic: Fairy Tales & Fantasy

Country/Region of Manufacture: United States

Unit Quantity: 1

Character Family: Rudloph the Red-Nosed Reindeer