Description: Routledge Handbook of Sports Sponsorship : Successful Strategies, Hardcover by Ferrand, Alain; Torrigiani, Luiggino; Povill, Andreu Camps i, ISBN 0415401100, ISBN-13 9780415401104, Like New Used, Free shipping in the US Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
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Book Title: Routledge Handbook of Sports Sponsorship : Successful Strategies
Number of Pages: 278 Pages
Publication Name: Routledge Handbook of Sports Sponsorship : Successful Strategies
Language: English
Publisher: Routledge
Subject: General, Management
Publication Year: 2006
Item Height: 0.9 in
Item Weight: 23.2 Oz
Type: Textbook
Subject Area: Sports & Recreation, Business & Economics
Item Length: 6.9 in
Author: Luiggino Torrigiani, Andreu Camps I Povill, Alain Ferrand
Item Width: 9.7 in
Format: Hardcover