Description: Revenue Management for the Hospitality IndustryAuthor(s): David K. Hayes, Allisha Miller Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9780470393086, 978-0470393086 Synopsis Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.
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Book Title: Revenue Management for the Hospitality Industry
Number of Pages: 528 Pages
Publication Name: Revenue Management for the Hospitality Industry
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 245 mm
Subject: Management, Business
Publication Year: 2010
Type: Textbook
Item Weight: 892 g
Author: David K. Hayes, Allisha Miller
Item Width: 191 mm
Format: Paperback
