Description: Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business) Product Overview This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations. Read more Details Publisher : Springer; 1st ed. 2021 edition (November 1, 2022) Language : English Paperback : 272 pages ISBN-10 : 3030844234 ISBN-13 : 33 Item Weight : 14.9 ounces Dimensions : 6.1 x 0.62 x 9.25 inches Best Sellers Rank: #9,014,644 in Books (See Top 100 in Books) #2,297 in Mathematical & Statistical Software #3,154 in Business Statistics #4,353 in Database Storage & Design #2,297 in Mathematical & Statistical Software #3,154 in Business Statistics Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 3030844234
ISBN10: 3030844234
ISBN13: 9783030844233
EAN: 9783030844233
MPN: does not apply
Brand: Springer
GTIN: 09783030844233
Original Language: Norwegian
Book Title: Research Methods and Data Analysis for Business Decisions : a Primer Using SPSS
Number of Pages: Xi, 258 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2022
Topic: Probability & Statistics / General, Management, Statistics
Illustrator: Yes
Genre: Mathematics, Business & Economics
Item Weight: 14.9 Oz
Author: Ulf Henning Olsson, James E. Sallis, Geir Gripsrud, Ragnhild Silkoset
Item Length: 9.3 in
Book Series: Classroom Companion: Business Ser.
Item Width: 6.1 in
Format: Trade Paperback
