Description: In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth. Product details Publisher : Fondazione Prada (2001) Language : English Paperback : 600 pages Item Weight : 3.47 pounds Dimensions : 6.5 x 1.75 x 8.5 inches
Price: 750 USD
Location: New York, New York
End Time: 2023-12-01T20:20:38.000Z
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Book Title: Projects for Prada Part 1
Country/Region of Manufacture: United States
Topic: Architecture
Format: Paperback
Features: 1st Edition
Author: Rem Koolhaas
Publication Year: 2001
Language: English
Publisher: Fondazione Prada
Genre: Art & Culture
