Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Qualitative Research Methods In Consumer Psychology: Ethnography And CultureISBN13:9781138085909ISBN10:1138085901Author:Hackett, Paul (Editor)Description:While Consumer Research Is Founded On Traditional Quantitative Approaches, The Insight Produced Through Qualitative Research Methods Within Consumer Settings Has Not Gone Unnoticed The Culturally Situated Consumer, Who Is In Intimate Dialogue With Their Physical, Virtual And Social Surroundings, Has Become Integral To Understanding The Psychology Behind Consumer Choices This Volume Presents Readers With Theoretical And Applied Approaches To Using Qualitative Research Methods In Ethnographic Studies Looking At Consumer Behavior It Brings Together An International Group Of Leading Scholars In The Field Of Consumer Research, With Educational And Professional Backgrounds In Marketing, Advertising, Business, Education, Therapy And Health Researchers, Teaching Faculty, And Students In The Field Of Consumer And Social Psychology Will Benefit From The Applied Examples Of Qualitative And Ethnographic Consumer Research This Volume Presents Binding:Paperback, PaperbackPublisher:PSYCHOLOGY PRPublication Date:2017-05-18Weight:1.04 lbsDimensions:0.73'' H x 9'' L x 6'' WNumber of Pages:352Language:English
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Book Title: Qualitative Research Methods In Consumer Psychology: Ethnogr...
Number of Pages: 336 Pages
Language: English
Publication Name: Qualitative Research Methods in Consumer Psychology : Ethnography and Culture
Publisher: Taylor & Francis Group
Publication Year: 2017
Subject: Consumer Behavior, Social Psychology, Research & Methodology
Item Weight: 17.6 Oz
Type: Textbook
Subject Area: Business & Economics, Psychology
Author: Paul Hackett
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
