Description: Qualitative Marketing Research : A Cultural Approach, Paperback by Moisander, Johanna; Valtonen, Anu, ISBN 1412903815, ISBN-13 9781412903813, Brand New, Free shipping in the US Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
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Book Title: Qualitative Marketing Research : A Cultural Approach
Number of Pages: 240 Pages
Publication Name: Qualitative Marketing Research : a Cultural Approach
Language: English
Publisher: SAGE Publications, The Limited
Subject: Research, Marketing / Research
Item Height: 0.5 in
Publication Year: 2006
Item Weight: 14.3 Oz
Type: Textbook
Item Length: 9.5 in
Subject Area: Social Science, Business & Economics
Author: Johanna Moisander, Anu Valtonen
Series: Introducing Qualitative Methods Ser.
Item Width: 6.8 in
Format: Perfect