Description: Qualitative Market Research Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Hy Mariampolski Format: Hardback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9780761969440, 978-0761969440 Synopsis Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of "best practices" and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organizing qualitative research (particularly those in "practice" such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analyzing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants.
Price: 143.5 GBP
Location: Aldershot
End Time: 2024-12-19T16:18:37.000Z
Shipping Cost: 39.94 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
Book Title: Qualitative Market Research
Number of Pages: 328 Pages
Language: English
Publication Name: Qualitative Market Research
Publisher: SAGE Publications INC International Concepts
Publication Year: 2001
Item Height: 228 mm
Item Weight: 570 g
Type: Textbook
Author: Hy Mariampolski
Subject Area: Social Research
Item Width: 152 mm
Format: Hardcover