Cane Creek

Qualitative Market Research - 9780761969440

Description: Qualitative Market Research Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Hy Mariampolski Format: Hardback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9780761969440, 978-0761969440 Synopsis Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of "best practices" and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organizing qualitative research (particularly those in "practice" such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analyzing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants.

Price: 143.5 GBP

Location: Aldershot

End Time: 2024-12-19T16:18:37.000Z

Shipping Cost: 39.94 GBP

Product Images

Qualitative Market Research - 9780761969440

Item Specifics

Return postage will be paid by: Buyer

Returns Accepted: Returns Accepted

After receiving the item, your buyer should cancel the purchase within: 60 days

Return policy details:

Book Title: Qualitative Market Research

Number of Pages: 328 Pages

Language: English

Publication Name: Qualitative Market Research

Publisher: SAGE Publications INC International Concepts

Publication Year: 2001

Item Height: 228 mm

Item Weight: 570 g

Type: Textbook

Author: Hy Mariampolski

Subject Area: Social Research

Item Width: 152 mm

Format: Hardcover

Recommended

Qualitative Market Research: A Compr... by Mariampolski, Hy Paperback / softback
Qualitative Market Research: A Compr... by Mariampolski, Hy Paperback / softback

$7.50

View Details
Emotions and Fieldwork (Qualitative Research Methods) by Kleinman, Sherryl,Copp,
Emotions and Fieldwork (Qualitative Research Methods) by Kleinman, Sherryl,Copp,

$3.81

View Details
Qualitative Research Methods in Public Relations and Marketing Communi - GOOD
Qualitative Research Methods in Public Relations and Marketing Communi - GOOD

$7.21

View Details
Qualitative Research Methods in Public Relations and Marketing Communications by
Qualitative Research Methods in Public Relations and Marketing Communications by

$8.95

View Details
KLEINMAN: EMOTIONS AND FIELDWORK (PAPER): 28 (Qualitative Research Methods)
KLEINMAN: EMOTIONS AND FIELDWORK (PAPER): 28 (Qualitative Research Methods)

$5.61

View Details
Emotions and Fieldwork (Qualitative Research Methods) - Paperback - GOOD
Emotions and Fieldwork (Qualitative Research Methods) - Paperback - GOOD

$4.26

View Details
Qualitative Research Methods in Public Relations and Marketing Communications 2n
Qualitative Research Methods in Public Relations and Marketing Communications 2n

$64.57

View Details
Qualitative Market Research: A Comprehensive Guide
Qualitative Market Research: A Comprehensive Guide

$4.46

View Details
Using Qualitative Research in Advertising: Strategies, Techniques,  - ACCEPTABLE
Using Qualitative Research in Advertising: Strategies, Techniques, - ACCEPTABLE

$4.96

View Details
Qualitative Marketing Research : Understanding Consumer Behaviour, Paperback ...
Qualitative Marketing Research : Understanding Consumer Behaviour, Paperback ...

$52.91

View Details