Qualitative Consumer and Marketing Research - 9780857027672

Description: Qualitative Consumer and Marketing ResearchAuthor(s): Russell W. Belk, Eileen Fischer, Robert Kozinets Format: Paperback Publisher: SAGE Publications Ltd, United Kingdom Imprint: SAGE Publications Ltd ISBN-13: 9780857027672, 978-0857027672 Synopsis How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? ? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Price: 42.01 GBP

Location: Aldershot

End Time: 2025-01-04T08:43:14.000Z

Shipping Cost: 28.8 GBP

Product Images

Item Specifics

Return postage will be paid by: Buyer

Returns Accepted: Returns Accepted

After receiving the item, your buyer should cancel the purchase within: 60 days

Return policy details:

Book Title: Qualitative Consumer and Marketing Research

Number of Pages: 240 Pages

Language: English

Publication Name: Qualitative Consumer and Marketing Research

Publisher: SAGE Publications LTD

Publication Year: 2012

Subject: Marketing

Item Height: 242 mm

Item Weight: 420 g

Type: Textbook

Author: Robert Kozinets, Russell W. Belk, Eileen Fischer

Item Width: 170 mm

Format: Paperback