Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing

Description: Psychophysiological Measurement and Meaning by Robert F. Potter, Paul Bolls This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research. Author Biography Robert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potters work can be found at Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University. Table of Contents Psychophysiology in the Context of Media Processes and Effects ResearchPsychophysiology—Theoretical Assumptions and a History of the Field Key Terms and Concepts in Psychophysiology Psychophysiological Measures of Cognitive Processing of MediaPsychophysiological Measures of Emotional Processing of MediaEmerging Psychophysiological Measures for Media Research Connecting Psychophysiology to Other Measures of Mediated Message Processing On Your Own: Setting up a Media Psychophysiology Lab and Conducting Experiments Psychophysiological Measures and Meaning: Implications of Current Research and a Peek at the Future Review In addition to its compelling structure, the authors work to make the material highly approachable, both through thorough explanation of various physiological indicators as well as through a readable writing style. Indeed, the book pairs comprehensive explanation with an occasional dose of humor. In chapter 2, the authors note that one key to conducting this form of research is working to overcome the artificiality of the research lab by making the participant feel comfortable while researchers attach a handful of electrodes to the participants hands, arms, and face. Likewise, it is clear that the authors worked to make the reader equally comfortable in learning about what those electrodes can tell us about message processing. As such, Psychophysiological Measurement and Meaning will likely become a useful aid in training those who wish to employ physiology in their own line of research. R. Glenn Cummins, Journal of Broadcasting & Electronic MediaThis book is about both doing the right thing and doing it right...full of good science and practical advice for measuring and interpreting signals from the body and brain as people are exposed to media like TV programs, movies, online videos, and advertising. Steve Genco, Intuitive Consumer Blog Review Quote In addition to its compelling structure, the authors work to make the material highly approachable, both through thorough explanation of various physiological indicators as well as through a readable writing style. Indeed, the book pairs comprehensive explanation with an occasional dose of humor. In chapter 2, the authors note that one key to conducting this form of research is working to overcome the artificiality of the research lab by making the participant feel comfortable while researchers attach a handful of electrodes to the participants hands, arms, and face. Likewise, it is clear that the authors worked to make the reader equally comfortable in learning about what those electrodes can tell us about message processing. As such, Psychophysiological Measurement and Meaningwill likely become a useful aid in training those who wish to employ physiology in their own line of research.R. Glenn Cummins, Journal of Broadcasting & Electronic Media This book is about both doing the right thing and doing it right...full of good science and practical advice for measuring and interpreting signals from the body and brain as people are exposed to media like TV programs, movies, online videos, and advertising.Steve Genco, Intuitive Consumer Blog Electronic Media This book is about both doing the right thing and doing it right...full of good science and practical advice for measuring and interpreting signals from the body and brain as people are exposed to media like TV programs, movies, online videos, and advertising.Steve Genco, Intuitive Consumer Blog Details ISBN0805862862 Publisher Taylor & Francis Inc Series Routledge Communication Series Year 2011 ISBN-10 0805862862 ISBN-13 9780805862867 Format Hardcover Author Paul Bolls Subtitle Cognitive and Emotional Processing of Media Place of Publication New York Country of Publication United States DEWEY 150.287 Illustrations 2 Tables, black and white Short Title Psychophysiological Measurement and Meaning Language English DOI 10.1604/9780805862867 AU Release Date 2011-08-29 NZ Release Date 2011-08-29 US Release Date 2011-08-29 Publication Date 2011-08-29 UK Release Date 2011-08-29 Pages 310 Alternative 9780415994149 Audience Tertiary & Higher Education Imprint Routledge We've got this At The Nile, if you're looking for it, we've got it. 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