Description: Profit Maximization Through Customer Relationship Marketing : Measurement, Predition and Implementation, Hardcover by Aksoy, Lerzan (EDT); Keiningham, Timothy L. (EDT); Bejou, David (EDT), ISBN 0789038021, ISBN-13 9780789038029, Like New Used, Free P&P in the UK Askoy (marketing, Koc University, Turkey) brings together recent work on understanding, measuring, and predicting customer relationship marketing behavior. Contributors from the US, Turkey, and Canada discuss a wide range of issues relevant to customer centric marketing, such as objectives of customer centric approaches in relationship marketing, approaches to customer segmentation, understanding and using customer loyalty and customer value, and the optimal resource allocation approach to maximizing customer value. Case studies from various industries illustrate techniques. This work has been co-published simultaneously as Journal of Relationship Marketing, vol. 6, nos. 3/4, 2007. Annotation ©2008 Book News, Inc., Portland, OR ()
Price: 125.79 GBP
Location: Castle Donington
End Time: 2025-02-03T01:31:03.000Z
Shipping Cost: 19.43 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Profit Maximization Through Customer Relationship Marketing : Mea
Publisher: Taylor & Francis INC International Concepts
Subject: Marketing
Publication Year: 2009
Number of Pages: 136 Pages
Publication Name: Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Language: English
Type: Textbook
Item Weight: 408 g
Author: Timothy Keiningham, Lerzan Aksoy, David Bejou
Format: Hardcover
