Description: Product Innovation in the Global Fashion Industry Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Byoungho Jin, Elena Cedrola Format: Hardback Publisher: Palgrave Macmillan, United Kingdom Imprint: Palgrave Pivot ISBN-13: 9781137523488, 978-1137523488 Synopsis As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Price: 42.74 GBP
Location: Aldershot
End Time: 2025-01-12T09:36:58.000Z
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Book Title: Product Innovation in the Global Fashion Industry
Number of Pages: 145 Pages
Language: English
Publication Name: Product Innovation in the Global Fashion Industry
Publisher: Palgrave Macmillan
Publication Year: 2017
Subject: Technology, Management, Marketing
Item Height: 210 mm
Item Weight: 3241 g
Type: Textbook
Author: Byoungho Jin, Elena Cedrola
Series: Palgrave Studies in Practice: Global Fashion Brand Management
Item Width: 148 mm
Format: Hardcover
