Description: Political Neuromarketing by Cecilia Veneziano Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The better understanding of the decision-making process behind voters choice has been the challenging purpose of this research, with the aim to answer marketers, politicians, and citizens doubts about the fully deliberateness of political behaviors.To fulfill this request, our research proposed to improve current explanations with a new interdisciplinary approach. Economists models and Consumer Behavior theories have been supported by Neuromarketing which, for the first time, exceed the lacking comprehension of unconscious in voters mind. This study tested empirically the assumed existence of relevant unaware sub-steps in voters choice process, overcoming the barriers of consciousness with the use of a recent cognitive methodology. The Implicit Association Test (IAT, second version; Greenwald et. al, 2003) has made achievable to quantitatively measure the unconscious political attitudes of 68 respondents through an experiment in the Italian context. The relation between those implicit attitudes and respective explicit preferences - collected through normal surveys - has been outlined (r=.46); further analyses have also evidenced undecided voters attitudes and Parties/Leader differences in preference structure.Discrepancies and correlations between what subjects expressed and what they unconsciously perceived during the test have generated a discussion about the necessity to include implicit attitudes in the functioning of voters decision-making. A new model of voting behavior framing this process has been introduced, with the opportunity of further improvements. In conclusion, the explanation of this socially relevant behavior has shown impressive implications, contributing to political marketing and forecasts practices, but it has also required advanced considerations on ethical applications of this knowledge. Details ISBN-13 9798421341512 Title Political Neuromarketing Author Cecilia Veneziano Format Paperback Year 2022 Pages 88 Publisher Independently Published GE_Item_ID:135116805; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 22.47 USD
Location: Fairfield, Ohio
End Time: 2025-01-26T22:24:10.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Format: Paperback
Language: English
ISBN-13: 9798421341512
Author: Cecilia Veneziano
Type: NA
Book Title: Political Neuromarketing
Publication Name: NA
