Description: Persuasive Copywriting : Cut Through the Noise and Communicate With Impact, Paperback by Maslen, Andy, ISBN 0749483660, ISBN-13 9780749483661, Like New Used, Free shipping in the US Maslen, a creative director at a copywriting agency in the UK, provides a guide to persuasive copywriting that combines theory and practice and presents new ideas and techniques, examples of good and bad copy, interviews and case studies from real-world marketing campaigns, and copywriting across different roles and functions, particularly marketing. He explains how to engage the reader's emotions so they will listen and believe the message and outlines techniques related to the psychology of influence, particularly the role of motivation and emotions, and the psychological impact of style and tone of voice. He describes how copy and content fit together; tapping into the customer's deepest of drives by using emotional copywriting, developing customer empathy, using promises to engage emotions, using secrets and flattery, building an argument, and creating calls to action; and making writing more enjoyable and compelling, through grammar, voice, creativity, drama, pictures, and other aspects. This edition has been updated and includes new interviews from leading agencies and copywriters around the world. It includes new chapters on storytelling, creating and evaluating briefs, content marketing, and the impact of the evolving channels like mobile and social media. Annotation ©2019 Ringgold, Inc., Portland, OR ()
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Book Title: Persuasive Copywriting : Cut Through the Noise and Communicate Wi
Number of Pages: 296 Pages
Language: English
Publication Name: Persuasive Copywriting : Cut Through the Noise and Communicate with Impact
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Subject: Marketing / General, Industries / Media & Communications, Advertising & Promotion
Publication Year: 2019
Type: Textbook
Item Weight: 15.7 Oz
Author: Andy Maslen
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Trade Paperback
