Persuading People : An Introduction to Rhetoric, Paperback by Cockcroft, Robe...

Description: Persuading People : An Introduction to Rhetoric, Paperback by Cockcroft, Robert; Cockcroft, Susan; Hamilton, Craig (CON); Downing, Laura Hidalgo (CON), ISBN 1137003677, ISBN-13 9781137003676, Brand New, Free shipping in the US This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

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Location: Jessup, Maryland

End Time: 2024-12-05T02:19:35.000Z

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