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Publisher: World Industries Scientific Publishing Co Pte LTD
Book Title: Perspectives on Promotion and Database Marketing : the Collected Works of Robert C Blattberg
Topic: Marketing / General, Consumer Behavior, International / Marketing, Advertising & Promotion
Publication Year: 2010
Number of Pages: 400 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Greg M. Allenby
Format: Hardcover
