Description: Person-ality by Deb Gabor We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity.Consumers want to connect with the brands they support. Business leaders want to create purposeful, passionate companies. At this intersection of shared values is where a brands authority is established and humanity shines through. But how do you ensure a meaningful connection? How do you make it last? How do you establish an authoritative footprint that encourages growth wherever you are and follows you throughout your career? In Person-ality, brand impresario Deb Gabor delivers the third installment in her series about cultivating dynamic brands. Debs first two books showed how to shape a sexy brand and create a loyal customer base. Now, Deb shares the secrets to differentiating yourself and your company by exposing the humans behind the business. With one-of-a-kind strategies, inspiring stories, and key exercises to point you in the right direction, Person-ality is a fascinating exploration of the present and future of marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Deb Gabor is a branding expert, a bestselling author, and the Founder and CEO of Sol Marketing, a brand strategy consultancy committed to solving major business and marketing issues for clients of every industry. Companies throughout the world use Debs Brand Values Pyramid, Ideal Customer Archetype, and Brand Swagger Questions to gain internal strategic alignment and articulate their brands to audiences. Deb is a frequent contributor and expert commentator for major news outlets that include NPR, Fortune, and The Wall Street Journal. Details ISBN1544533640 Pages 270 Publisher Lioncrest Publishing Language English Year 2022 ISBN-10 1544533640 ISBN-13 9781544533643 Format Paperback Publication Date 2022-10-25 UK Release Date 2022-10-25 Author Deb Gabor Imprint Lioncrest Publishing Subtitle Cultivate Your Human Authority To Ignite Irrational Brand Loyalty Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:138332182;
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Format: Paperback
Language: English
ISBN-13: 9781544533643
Author: Deb Gabor
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Book Title: Person-ality