Description: Further DetailsTitle: Digital Strategies for Powerful Corporate CommunicationsCondition: NewEAN: 9780071606028ISBN: 9780071606028Publisher: McGraw-Hill ProfessionalFormat: HardbackRelease Date: 10/16/2009Description: The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday’s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms toManage brand identity andcompany reputationBuild a culture of engagementand transparencyTurn stakeholders into“company evangelists”Manage internal communications acrosstime zones and language barriersRecruit and retain the best talentDevelop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization’s communications intoday’s virtual world.Language: EnglishCountry/Region of Manufacture: USItem Height: 236mmItem Length: 158mmItem Width: 3mmItem Weight: 576gGenre: Business & FinanceAuthor: Paul A Argenti, Courtney BarnesRelease Year: 2009 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Digital Strategies for Powerful Corporate Communications
Title: Digital Strategies for Powerful Corporate Communications
EAN: 9780071606028
ISBN: 9780071606028
Release Date: 10/16/2009
Release Year: 2009
Country/Region of Manufacture: US
Book Title: Digital Strategies for Powerful Corporate Communications
Number of Pages: 272 Pages
Language: English
Publisher: Mcgraw-Hill Education
Topic: Training, Business Communication / General
Item Height: 1 in
Publication Year: 2009
Illustrator: Yes
Genre: Business & Economics
Item Weight: 19.7 Oz
Item Length: 9.3 in
Author: Courtney M. Barnes, Paul A. Argenti
Item Width: 6.2 in
Format: Hardcover
