Description: Further DetailsTitle: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that WorksCondition: NewEAN: 9780071840972ISBN: 9780071840972Publisher: McGraw-Hill ProfessionalFormat: PaperbackRelease Date: 10/16/2014Description: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO:Create content that engages people--regardless of their country and cultureIdentify key actions and strategies to apply to your projectsConnect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual StorytellingLanguage: EnglishCountry/Region of Manufacture: USItem Height: 279mmItem Length: 10mmItem Width: 216mmItem Weight: 348gAuthor: Pam DidnerGenre: Business & FinanceRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Global Content Marketing: How to Create Great Content, Reach More
Title: Global Content Marketing: How to Create Great Content, Reach More
EAN: 9780071840972
ISBN: 9780071840972
Release Date: 10/16/2014
Release Year: 2014
Country/Region of Manufacture: US
Book Title: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
Number of Pages: 256 Pages
Language: English
Publisher: Mcgraw-Hill Education
Topic: Marketing / General, General, Strategic Planning
Item Height: 8.5 in
Publication Year: 2014
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12.3 Oz
Author: Pam Didner
Item Length: 11 in
Item Width: 0.4 in
Format: Trade Paperback
