Description: A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: * How to get a job in advertising * How to choose an agency for your product * The secrets behind advertising that works * How to write successful copy-and get people to read it * Eighteen miracles of research * What advertising can do for charities And much, much more.
Price: 99.98 AUD
Location: Bowral
End Time: 2024-05-05T04:31:28.000Z
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Item Specifics
Restocking fee: No
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
Item Height: 246mm
Item Width: 187mm
Author: David Ogilvy
Publication Name: Ogilvy ON Advertising
Format: Paperback
Language: English
Publisher: Random House USA Inc
Subject: Economics
Publication Year: 1985
Type: Textbook
Item Weight: 624g
Number of Pages: 224 Pages
