Description: Neuromarketing in Action : How to Talk and Sell to the Brain, Paperback by Georges, Patrick M.; Bayle-tourtoulou, Anne-sophie; Badoc, Michael, ISBN 0749469277, ISBN-13 9780749469276, Brand New, Free shipping in the US This plain-language guide is for practitioners in marketing, communications, sales, and political campaigning; it will also be accessible to general readers. Th explores the science and tools of neuromarketing, which applies the latest research in neuroscience to appeal to customers' senses, drives, emotions, memory, subconscious, and social conscience. It begins by briefly explaining how the brain works and how the subconscious influences the consumer's behavior, then offers advice on selling the neuromarketing plan to the brains of managers. The next section outlines the stages of the neuromarketing method, and the last section looks at current and future perspectives such as brand policy and interactive communication with social networks. Th's clear layout offers larger type, checklists, bullet points, and summary charts. Annotation ©2014 Book News, Inc., Portland, OR ()
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Book Title: Neuromarketing in Action : How to Talk and Sell to the Brain
Author: Georges, Patrick M.; Bayle-tourtoulou, Anne-sophie; Badoc, Michae
Language: english
