Description: Neuromarketing in Action by Patrick M. Georges, Michel Badoc, Anne-Sophie Bayle-Tourtoulou Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies. Publisher Description Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customers senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing. Author Biography Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works, including The Six-Figure Manager (published by Kogan Page).Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers own brands, pricing and promotional policies.Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America. Details ISBN 0749476141 ISBN-13 9780749476144 Title Neuromarketing in Action Author Patrick M. Georges, Michel Badoc, Anne-Sophie Bayle-Tourtoulou Format Hardcover Year 2015 Pages 280 Edition 1st Publisher Kogan Page Ltd GE_Item_ID:161824885; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 118.99 USD
Location: Calgary, Alberta
End Time: 2025-01-21T04:04:15.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780749476144
Book Title: Neuromarketing in Action
Number of Pages: 280 Pages
Language: English
Publication Name: Neuromarketing in Action : How to Talk and Sell to the Brain
Publisher: Kogan Page, The Limited
Item Height: 0.8 in
Subject: Industries / Retailing, Marketing / General, Life Sciences / Neuroscience
Publication Year: 2015
Type: Textbook
Item Weight: 20.5 Oz
Author: Anne-Sophie Bayle-Tourtoulou, Michel Badoc, Patrick M. Georges
Subject Area: Science, Business & Economics
Item Length: 9.4 in
Item Width: 6.4 in
Format: Hardcover
