Description: Neuromarketing in ActionHow to Talk and Sell to the Brain Author(s): Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc Format: Hardback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749476144, 978-0749476144 Synopsis Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
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Location: Aldershot
End Time: 2025-01-17T09:26:48.000Z
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Book Title: Neuromarketing in Action
Number of Pages: 280 Pages
Publication Name: Neuromarketing in Action: How to Talk and Sell to the Brain
Language: English
Publisher: Kogan Page LTD
Item Height: 240 mm
Subject: Marketing
Publication Year: 2015
Type: Textbook
Item Weight: 580 g
Author: Patrick M Georges, Michel Badoc, Anne-Sophie Bayle-Tourtoulou
Item Width: 163 mm
Format: Hardcover
