Description: Title: Neuromarketing for Dummies Author: Genco, Stephen J. Publisher: For Dummies Binding: Paperback Pages: 416 Dimensions: 9.58h x 7.02w x 0.92d Product Weight: 1.32 lbs. Language: English ISBN: 9781118518588 Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans. Authorized Dealer Ships Fast From The USA Stock Photo - Actual Cover May Vary Hassle-Free 30 Day Returns
Price: 22.99 USD
Location: Tennessee
End Time: 2025-01-28T19:52:17.000Z
Shipping Cost: 9.95 USD
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Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Neuromarketing for Dummies
Number of Pages: 416 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2013
Topic: Marketing / General
Item Height: 0.9 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 21 Oz
Item Length: 9.2 in
Author: Peter Steidl, Andrew P. Pohlmann, Stephen J. Genco
Item Width: 7.4 in
Format: Trade Paperback
