Neuromarketing For Dummies by Peter Steidl (English) Paperback Book

Description: FREE SHIPPING UK WIDE Neuromarketing For Dummies by Peter Steidl, Stephen J. Genco, Andrew P. Pohlmann Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers brain responses to advertising and media. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. Youll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing worksInsights from the latest neuromarketing researchHow to apply neuromarketing strategies to any level of advertising or marketing, on any budgetPractical techniques to help your customers develop bonds with your products and servicesThe ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans. Notes Aimed at business owners looking to boost their current marketing plan. Back Cover Learn to: Apply brain science to marketing and advertising research Recognize how consumers really think and make decisions Conduct neuromarketing studies that wont break your budget Expert advice to help you apply neuromarketing techniques and drive business results! Neuromarketing is a cross-disciplinary field in which researchers study consumers brain responses to brands, products, advertising, shopping, entertainment, and more. Building on the latest insights from brain science, it helps researchers find new answers to the age-old question: Why do consumers buy? Neuromarketing For Dummies covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. Neuromarketing For Dummies demystifies the topic and offers practical ways to incorporate neuromarketing into your research and marketing plans. Start with Neuromarketing 101 -- learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind -- explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and why consumers buy what they buy Check out neuromarketing in action -- find out where neuromarketing fits in with brands, product packaging and design, advertising, in-store and online shopping, and entertainment Learn how to measure consumer responses -- delve into the many ways you can measure what your consumers are thinking Explore practical concerns -- understand the operational, legal, and ethical issues in neuromarketing Open the book and find: The science behind neuromarketing How emotions are connected to consumer purchasing behavior The benefits and dangers of neuromarketing What motivates consumers Why traditional market research isnt always effective A look at the inexpensive ways you can learn from your customers How to pick the right neuromarketing partner Ten mistaken beliefs about neuromarketing Flap Learn to: Apply brain science to marketing and advertising research Recognize how consumers really think and make decisions Conduct neuromarketing studies that wont break your budget Expert advice to help you apply neuromarketing techniques and drive business results! Neuromarketing is a cross-disciplinary field in which researchers study consumers brain responses to brands, products, advertising, shopping, entertainment, and more. Building on the latest insights from brain science, it helps researchers find new answers to the age-old question: Why do consumers buy? Neuromarketing For Dummies covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. Neuromarketing For Dummies demystifies the topic and offers practical ways to incorporate neuromarketing into your research and marketing plans. Start with Neuromarketing 101 -- learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind -- explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and why consumers buy what they buy Check out neuromarketing in action -- find out where neuromarketing fits in with brands, product packaging and design, advertising, in-store and online shopping, and entertainment Learn how to measure consumer responses -- delve into the many ways you can measure what your consumers are thinking Explore practical concerns -- understand the operational, legal, and ethical issues in neuromarketing Open the book and find: The science behind neuromarketing How emotions are connected to consumer purchasing behavior The benefits and dangers of neuromarketing What motivates consumers Why traditional market research isnt always effective A look at the inexpensive ways you can learn from your customers How to pick the right neuromarketing partner Ten mistaken beliefs about neuromarketing Author Biography Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the worlds first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations. Table of Contents Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isnt 7 Chapter 2: What We Know Now That We Didnt Know Then 21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mind of the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious Processes Underlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses 93 Chapter 7: New Understandings of Consumer Goals and Motivation 105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That Please Consumers Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing 235 Chapter 15: Traditional Approaches: Why Not Just Ask People? 237 Chapter 16: Neuromarketing Measures: Listening to Signals from the Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways to Learn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs 285 Part V: Living with Neuromarketing: Practical and Ethical Considerations 297 Chapter 19: Five Things You Need to Know about Neuromarketing Studies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful Neuromarketing Studies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public Policy Implications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing 371 Index 379 Long Description Learn to: Apply brain science to marketing and advertising research Recognize how consumers really think and make decisions Conduct neuromarketing studies that wont break your budget Expert advice to help you apply neuromarketing techniques and drive business results! Neuromarketing is a cross-disciplinary field in which researchers study consumers brain responses to brands, products, advertising, shopping, entertainment, and more. Building on the latest insights from brain science, it helps researchers find new answers to the age-old question: Why do consumers buy? Neuromarketing For Dummies covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. Neuromarketing For Dummies demystifies the topic and offers practical ways to incorporate neuromarketing into your research and marketing plans. Start with Neuromarketing 101 learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and why consumers buy what they buy Check out neuromarketing in action find out where neuromarketing fits in with brands, product packaging and design, advertising, in-store and online shopping, and entertainment Learn how to measure consumer responses delve into the many ways you can measure what your consumers are thinking Explore practical concerns understand the operational, legal, and ethical issues in neuromarketing Open the book and find: The science behind neuromarketing How emotions are connected to consumer purchasing behavior The benefits and dangers of neuromarketing What motivates consumers Why traditional market research isnt always effective A look at the inexpensive ways you can learn from your customers How to pick the right neuromarketing partner Ten mistaken beliefs about neuromarketing Details ISBN1118518586 Author Andrew P. Pohlmann Publisher John Wiley & Sons Inc Year 2013 ISBN-10 1118518586 ISBN-13 9781118518588 Format Paperback Place of Publication New York Country of Publication United States Short Title NEUROMARKETING FOR DUMMIES Language English Media Book Series For Dummies (Lifestyles Paperback) DEWEY 658.8342 Illustrations Yes Edition 1st UK Release Date 2013-11-26 NZ Release Date 2013-07-31 Pages 416 Publication Date 2013-11-26 Imprint For Dummies Audience General US Release Date 2013-11-26 AU Release Date 2013-07-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:77316495;

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