Neuromarketing Essentials: What Every Marketer Needs to Know by Peter Steidl (En

Description: Neuromarketing Essentials by Peter Steidl Neuromarketing Essentials provides an overview on the most important neuroscience insights that are of practical value to marketers. The book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works. The idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumers mind works and how marketers can capitalize on this. Dr Peter Steidl is a brand and marketing consultant and neuromarketing expert. He has worked with leading corporations in 20 countries on five continents. This is what reviewers had to say: With his trademark clear and engaging style, Peter provides both immediately actionable insights and a solid foundation for understanding how neuromarketing is going to radically change marketing theory and practice in coming years. Dr Stephen J. Genco, Managing Partner, Intuitive Consumer Insights, United States This book practices what neuromarketing preaches: make the abstract more applicable. Gesa Lischka, CEO and Head of Strategy, Kochstrasse Agentur fuer Marken, Germany With this book the consumers mind will stop being a maze with no exit for marketers. It is a practical guide to decide and create strong brand memories. Paola Vargas Ballen, ID+4, Consumer Insights Consultant, Colombia FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Dr Peter Steidl has lived in Austria, Germany, the United Kingdom and Australia and has carried out assign-ments in 20 countries on five continents. Known for his combination of commercial understanding and creative thinking skills, Peter advises Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations on the development and de-risking of marketing strategies and their execution. Peter has an MBA and PhD from Vienna University and has served on the permanent staff of Vienna and Adelaide Universities, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth. He has been a Temporary Advisor to the World Health Organization, has represented Australia at the European Center for Social Science Research and Documentation and Austria as Honorary Consul for South Australia and the Northern Territory, and has served on government boards and committees as well as on the councils of not-for-profit organi-zations. He has conducted workshops and seminars and delivered keynote addresses and papers at interna-tional and local conferences, and has conducted staff development programs with agencies and client marketing departments. Peters recent publications include Shopper Mar-keting. Neuromarketing Strategies to Win the Battle at the Shelf, with Carl MacInnes; Brand Vision Archetypes, with Kim Boehm, 2016; Neurobranding, 3rd edition, 2016, Neuromarketing for Dummies, with Stephen J. Genco and Andrew P. Pohlmann, Wiley, 2013; Waking the Giant. Revitalizing the Mature Brand, Wiley 2009; Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession, Wiley 2009. He is a contributor (jointly with Stephen J. Genco) to Paul M.W. Hackett (Editor), Qualitative Research Methods in Consumer Psychology. Ethnography and Culture, Routledge 2016 and his articles, interviews and commentaries have appeared in journals, trade publications, radio and TV interviews in Australia, Austria, Belgium, Denmark, Germany, Hong Kong, Iran, Singapore, Turkey, the United Kingdom and the United States. Peter can be contacted at: Details ISBN1530535700 Short Title NEUROMARKETING ESSENTIALS Pages 138 Publisher Createspace Independent Publishing Platform Language English ISBN-10 1530535700 ISBN-13 9781530535705 Media Book Format Paperback Series Nmsba Year 2016 Publication Date 2016-04-04 Subtitle What Every Marketer Needs to Know Imprint Createspace Independent Publishing Platform Country of Publication United States Illustrations black & white illustrations AU Release Date 2016-04-04 NZ Release Date 2016-04-04 US Release Date 2016-04-04 UK Release Date 2016-04-04 Author Peter Steidl Series Number 3 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:98218604;

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