Description: Neuroai : Winning the Minds of Consumers With Neuroscience Powered Genai, Hardcover by Pradeep, A. K.; Acharya, Anirudh; Chakravarty, Rajat; Dev, Ratnakar, ISBN 1394261969, ISBN-13 9781394261963, Brand New, Free shipping in the US "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in th allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."--
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Book Title: Neuroai : Winning the Minds of Consumers With Neuroscience Powere
Number of Pages: 304 Pages
Publication Name: Neuroai : Winning the Minds of Consumers with Neuroscience Powered Genai
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2024
Item Height: 1.3 in
Subject: Industries / Computers & Information Technology, Marketing / General, Operations Research, Commerce
Item Weight: 18.4 Oz
Type: Textbook
Author: Anirudh Acharya, Rajat Chakravarty, A. K. Pradeep, Ratnakar Dev
Subject Area: Business & Economics
Item Length: 9 in
Item Width: 5.9 in
Format: Hardcover