Meta-Analysis in Marketing : Empirical Generalizations of Respons

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Publication Name: Rowman & Littlefield Publishers, Incorporated

Publisher: Free Press

Topic: Marketing / Research

Book Title: Meta-Analysis in Marketing : Empirical Generalizations of Response Models

Publication Year: 1986

Number of Pages: 144 Pages

Language: English

Genre: Business & Economics

Item Weight: 16 Oz

Author: Donald R. Lehmann, John U. Farley

Format: Hardcover