Description: From media history to todays rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insiders look at what its like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
Price: 46.09 USD
Location: Tucson, Arizona
End Time: 2025-02-09T09:08:25.000Z
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price: 57.22
yearPublished: 2016
Author: Biagi, Shirley
Book Title: Media/Impact: An Introduction to Mass Media
Language: English
Format: Paperback
