Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Media Semiotics: An Introduction, Second EditionISBN13:9780719062056ISBN10:0719062055Author:Bignell, Jonathan (Author)Description:Media Semiotics Is A Lucid Investigation Of The Critical Approach In Contemporary Media Studies Using Examples Such As Big Brother And Billy Elliot, Jonathan Bignell Steps Easily From Basic Concepts To More Complex Theories, While Devoting Chapters To Specific Media Forms New Material In This Second Edition Includes Sections On Men's Style Magazines, Docusoaps And 'Reality Tv', Digital Interactive Television, And Mobile Phone Text Messaging This Study Begins By Explaining The Concept Of The Sign And The Ideological Roles Of Media In Contemporary Culture The Book Then Scrutinises Advertisements, Glossy Magazines, Daily Newspapers, Tv Programmes, Recent Films And Interactive Media, With Each Chapter Containing Close Analyses Of Particular Examples Key Strands In Critical Theory Which Are Allied To Semiotics, Such As Ideology And Psychoanalytic Theory Are Explored Media Semiotics Moves On To Discuss The Challenges To Establish Semiotic Methods Posed By Audience Studies And Postmodernism, And Considers 'New Media', Including Computer Games, The Internet And The World Wide Web Binding:Paperback, PaperbackPublisher:Manchester University PressPublication Date:2002-04-01Weight:0.75 lbsDimensions:0.8'' H x 8.4'' L x 5.4'' WNumber of Pages:256Language:English
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Location: USA
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Book Title: Media Semiotics : an Introduction
Item Length: 8.5in
Item Height: 0.5in
Item Width: 5.4in
Author: Jonathan Bignell
Format: Trade Paperback
Language: English
Topic: Media Studies, Film / History & Criticism
Publisher: Manchester University Press
Publication Year: 2002
Genre: Social Science, Performing Arts
Item Weight: 11.3 Oz
Number of Pages: 256 Pages
