Description: Media Now : Understanding Media, Culture, and Technology, Paperback by Straubhaar, Joseph; Larose, Robert; Davenport, Lucinda, ISBN 1305950844, ISBN-13 9781305950849, Like New Used, Free shipping in the US Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to todays global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.
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Book Title: Media Now : Understanding Media, Culture, and Technology
Number of Pages: 592 Pages
Publication Name: Media Now : Understanding Media, Culture, and Technology
Language: English
Publisher: Cengage Learning
Publication Year: 2017
Subject: Business Communication / General, Media Studies, General, Industries / Media & Communications, Telecommunications, Information Technology
Item Height: 10.8 in
Features: Revised
Item Weight: 44 Oz
Type: Textbook
Author: Lucinda Davenport, Joseph Straubhaar, Robert Larose
Item Length: 1.1 in
Subject Area: Computers, Technology & Engineering, Social Science, Business & Economics
Item Width: 8.4 in
Series: Mindtap Course List Ser.
Format: Trade Paperback