Measure What Matters: Online Tools For Understanding Customers, Social Media, En

Description: Measure What Matters by Katie Delahaye Paine In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Dont draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line. Notes How to measure fuzzy intangibles that affect every business, using online methods. Back Cover praise for measure what matters "Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics "Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."--Eric T. Peterson author of Web Analytics Demystified "Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships cant be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."--Paul Gillinauthor of Social Marketing to the Business Customer Flap praise for measure what matters "Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics "Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."--Eric T. Peterson author of Web Analytics Demystified "Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships cant be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."--Paul Gillinauthor of Social Marketing to the Business Customer Author Biography KATIE DELAHAYE PAINE is the publisher of KDPaines Measurement Blog and The Measurement Standard, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the worlds most admired companies, including SAS, Raytheon, and Cisco. Table of Contents Foreword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Fathers Ruler. Chapter 1 You Can Now Measure Everything, but You Wont Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index. Long Description praise for measure what matters "Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics "Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."--Eric T. Peterson author of Web Analytics Demystified "Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships cant be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."--Paul Gillinauthor of Social Marketing to the Business Customer Details ISBN0470920106 Year 2011 ISBN-10 0470920106 ISBN-13 9780470920107 Format Hardcover Subtitle Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships DEWEY 659.202854678 Media Book Short Title MEASURE WHAT MATTERS Language English Pages 272 Edition 1st Textbook No UK Release Date 2011-04-05 Publication Date 2011-04-05 NZ Release Date 2011-04-05 US Release Date 2011-04-05 Author Katie Delahaye Paine Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Illustrations Graphs: 14 B&W, 0 Color Audience General AU Release Date 2011-02-16 We've got this At The Nile, if you're looking for it, we've got it. 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