McQuails Media and Mass Communication Theory

Description: Home About Us Postage & Payment Returns Contact Add The Pom Shop to your Favorites and receive our email newsletters about new items and special promotions. General Interest McQuail’s Media and Mass Communication Theory Product DescriptionA uniquely detailed, broad, balanced guide to the field of media and mass communication research,the new edition maintainsthenarrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including: Theintegration ofexamples around politics and the public sphereinto each chapter, as popularculture and politicsbecome moreregularly intertwined. Increasedfocuson conceptualizing mass media and communicationandmedia theory in an age of big data, such asalgorithmic culture, AI, platform economies, streaming, and mass self-communication. Furtherdiscussion of what wewantandexpectof media and society in all chapters.A new chapter: "A Canon of Media Effects"to integratetwo previous chapters onthe social-cultural effectsof news, public opinion and political communication.Review"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." -- Professor Sonia Livingstone Published On: 2019-11-12This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuails legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time. -- Professor Barbie Zelizer Published On: 2020-03-02Denis McQuails classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains aone-stop resourcefor student and scholar alike. -- Klaus Bruhn Jensen Published On: 2021-02-05About the AuthorDenis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuails Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.Mark Deuze is Professor of Media Studies at the University of Amsterdams (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana Universitys Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently Making Media (January 2019 co-edited with Mirjam Prenger, published by Amsterdam University Press), and Beyond Journalism (December 2019 co-authored with Tamara Witschge, published by Polity Press). Deuzes work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: . E-mail: . He is also the bass player and singer of Skinflower. Shipping Shipping is free for all customers in Australia. Your package will be safely taken care of & posted from England by means of Priority Airmail, which is air freighted to your nearest Australia Post Distribution Center (Sydney, Melbourne, Brisbane, or Perth), from where they are delivered to your address by Australia Post. Returns and refunds We operate a 30 day money back guarantee. If you are unhappy with the product for whatever reason, please contact us to arrange a return and refund. 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