Description: Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers, Hardcover by Brown, Iain, ISBN 1394258712, ISBN-13 9781394258710, Brand New, Free shipping in the US Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.
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Book Title: Mastering Marketing Data Science : A Comprehensive Guide for Toda
Number of Pages: 432 Pages
Language: English
Publication Name: Mastering Marketing Data Science : a Comprehensive Guide for Today's Marketers
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2024
Item Height: 1.1 in
Subject: Commerce, Databases / Data Mining
Item Weight: 27.3 Oz
Type: Textbook
Item Length: 10.1 in
Subject Area: Computers, Business & Economics
Author: Iain Brown
Item Width: 7.1 in
Series: Wiley and Sas Business Ser.
Format: Hardcover
