Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer InsightISBN13:9780749477547ISBN10:0749477547Author:Brooks, Claire (Author)Description:The Current Focus In Many Fortune 500 Companies Is On Consumer Insights, Where Strategists Develop Deep Consumer Insight - Or Empathy--As A Basis For Flexible Strategy Formation Strategic Empathy, Therefore, Is Not A Soft Skill, But Can Be A Powerful Force For Success At The Core Of The Strategic Empathy Process Is Immersive And Experiential Learning, Also Known As Strategic Learning, Leading To A Deep Understanding About The Functional, Emotional, And Cultural Drivers Behind Consumers' Thoughts, Feelings, And Actions Marketing With Strategic Empathy Explains How To: -Design And Implement Strategic Learning Journeys-Implement Specific Learning Methods, Including Techniques To Uncover Unconscious Emotions, Ethnographic Observation, Online Research, Semiotic Analysis, And Trends Analysis-Empower Managers With Team-Based Skills For Activating Learning-Develop Video And Multimedia Story Telling Skills For Communicating Strategic Learning And Other Strategies To Stakeholders The Book Also Provides Proven Skills, Processes, Leadership Methods, How-To Guidance, And Global Case Studies To Help Companies Implement Strategic Empathy Within Their Organization Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2016-08-28Weight:0.8 lbsDimensions:0.54'' H x 9.21'' L x 6.14'' WNumber of Pages:256Language:English
Price: 47.56 USD
Location: USA
End Time: 2024-11-03T16:43:01.000Z
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Book Title: Marketing With Strategic Empathy: Inspiring Strategy With De...
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.2in
Author: Claire Brooks
Publication Name: Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2016
Type: Textbook
Item Weight: 13.9 Oz
Number of Pages: 256 Pages
