Marketing the Luxury of Interior Design by Pamela N. Danziger (English) Paperbac

Description: Marketing the Luxury of Interior Design by Pamela N. Danziger Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in todays competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designers guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront todays changing market for professional interior design services. Author Biography Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the worlds most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent. As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. Pam is a member of the renowned Leaders in Luxury ] Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Dailys Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocates Brain Trust and a contributing columnist to The Robin Report and Forbes.com. A prolific writer and blogger, Pam is author of seven books, including her latest Home for HENRYs: Meet the New Customers Home Decor Marketers Are Searching For - High-Earners-Not-Rich-Yet, which launches a series focused on the mass-affluent HENRYs, who are the changing face of Americas affluent consumer marketplace. In 2016 she added Shops that POP! 7 Steps to Extraordinary Retail Success, to her bibliography. It reveals the secrets to crafting a retail shopping experience thats irresistible to high value shoppers. As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world. Details ISBN 1543286003 ISBN-13 9781543286007 Title Marketing the Luxury of Interior Design Author Pamela N. Danziger Format Paperback Year 2017 Pages 166 Publisher Createspace Independent Publishing Platform GE_Item_ID:127878532; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 26.1 USD

Location: Fairfield, Ohio

End Time: 2025-01-22T04:10:18.000Z

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