Marketing Strategy in Play: Questioning to Create Difference by Mark E. Hill (En

Description: Marketing Strategy in Play: Questioning to Create Difference by Mark E. Hill Explains marketing thinking and how to cultivate it, and the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus is on developing the practitioners thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone elses thinking. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioners thinking rather than providing some formulaic series of steps, processes, and models based on someone elses thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? The book is written for serious practitioners interested in breaking from the familiar ways of doing things and in unique approaches to stimulating their own thinking effectively for any organization large or small.What will the reader take away from Marketing Strategy in Play: Questioning to Create Difference? Fundamentally, the book examines difference and how marketing differences are created; as such, difference is explored at a level deep enough to understand its nature and how to be more effective at the process of difference creation that can benefit an organization. Second, it explains that marketing thinking is predicated upon a type of questioning from which marketing differences (e.g., answers) originate. Third, marketing is redefined as a way of thinking rather than a discipline or function. Fourth, the relationships among thinking, questioning, curiosity, and difference are revealed for the purpose of developing ways in which the marketer can become more effective at the game of marketing. Fifth, there are many new and different notions offered in the book that can be understood and used by practitioners pertaining to their own situations. Finally, questioning techniques are discussed for strategy development purposes. Author Biography Mark E. Hill is an Associate Professor of marketing at Montclair State University with more than 15 years of academic and professional experience. Dr. Hill has published numerous articles on subjects related to marketing thinking. Winner of the Best Article for 2001 award by the journal Marketing Education Review for "Teaching and Effectiveness: Another Look," Dr. Hill was honored at the 2006 Society for Marketing Advances Annual Conference. Details ISBN1606491490 Publisher Business Expert Press Series Marketing Strategy Collection Year 2010 ISBN-10 1606491490 ISBN-13 9781606491492 Format Paperback Imprint Business Expert Press Subtitle Questioning to Create Difference Country of Publication United States DEWEY 658.8 Illustrations b&w illustrations Media Book Place of Publication Sterling Forest Short Title MARKETING STRATEGY IN PLAY Language English Author Mark E. Hill Affiliation Population Research Institute, Pennsylvania State University, University Park, USA UK Release Date 2010-07-16 Pages 125 Publication Date 2010-07-16 AU Release Date 2010-07-16 NZ Release Date 2010-07-16 US Release Date 2010-07-16 Audience Postgraduate, Research & Scholarly We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:119060821;

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