Marketing Strategy For Creative And Cultural Industries

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Strategy For Creative And Cultural IndustriesISBN13:9780367419776ISBN10:0367419777Author:Kolb, Bonita M. (Author)Description:Developing And Executing Marketing Strategies Is A Vital Aspect Of Any Business And Few Books Currently Cover This With Relation To Creative Industries This Textbook Provides Students And Managers In The Creative Industries With A Solid Grounding In How To Maximize The Impact Of Their Marketing Efforts Across A Range Of Business Types In The Creative And Cultural Industries The Author, An Experienced Cultural Marketing Educator, Provides Sector-Contextual Understanding To Illuminate The Field By: Taking A Strategic Approach To Developing Marketing Plans Bringing Together Strategic Planning, Market Research, Goal Setting, And Marketing Theory And Practice Explaining How Content Marketing On Social Media Encourages A Relationship With Consumers So That They Co-Promote The Creative Product With A Range Of Learning Exercises And Real-Life Examples Throughout, This Text Shows Students How To Create Successful Marketing Plans For Their Creative Businesses This Refreshed Edition Is A Valuable Resource For Students And Tutors Of Creative, Cultural And Arts Marketing Worldwide Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2020-09-25Weight:1.03 lbsDimensions:Number of Pages:272Language:English

Price: 59.54 USD

Location: USA

End Time: 2024-11-26T11:09:35.000Z

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