Description: Marketing Research Methods: Quantitative and Qualitative Approaches [Hardcover] Esteban-Bravo, Mercedes and Vidal-Sanz, Jose M. Product Overview Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions. Read more Details Publisher : Cambridge University Press (January 28, 2021) Language : English Hardcover : 882 pages ISBN-10 : 1108834981 ISBN-13 : 88 Item Weight : 4.45 pounds Dimensions : 7.5 x 1.75 x 9.75 inches Best Sellers Rank: #8,340,319 in Books (See Top 100 in Books) #3,541 in Market Research Business (Books) #7,007 in Sociology Research & Measurement #7,029 in Social Sciences Research #3,541 in Market Research Business (Books) #7,007 in Sociology Research & Measurement Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 1108834981
ISBN10: 1108834981
ISBN13: 9781108834988
EAN: 9781108834988
MPN: does not apply
Brand: Cambridge University Press
GTIN: 09781108834988
Number of Pages: 882 Pages
Language: English
Publication Name: Marketing Research Methods : Quantitative and Qualitative Approaches
Publisher: Cambridge University Press
Publication Year: 2021
Item Height: 1.7 in
Subject: Commerce, Research
Type: Textbook
Item Weight: 70.9 Oz
Subject Area: Social Science, Business & Economics
Author: Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz
Item Length: 9.9 in
Item Width: 7.6 in
Format: Hardcover
