Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strateg...

Description: Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies, Paperback by Inge, Christina, ISBN 1398606596, ISBN-13 9781398606593, Used Good Condition, Free shipping in the US Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

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End Time: 2024-11-28T20:44:37.000Z

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Book Title: Marketing Metrics : Leverage Analytics and Data to Optimize Marke

Number of Pages: 336 Pages

Language: English

Publication Name: Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies

Publisher: Kogan Page, The Limited

Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning

Item Height: 0.7 in

Publication Year: 2022

Item Weight: 18 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Christina Inge

Item Length: 9.2 in

Item Width: 6.2 in

Format: Trade Paperback