Description: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
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EAN: 9781138959781
UPC: 9781138959781
ISBN: 9781138959781
MPN: N/A
Book Title: Marketing Management in Asia. (Routledge Studies i
Item Length: 22.9 cm
Number of Pages: 196 Pages
Language: English
Publication Name: Marketing Management in Asia
Publisher: Taylor & Francis Ltd
Publication Year: 2015
Subject: Management, Marketing
Item Height: 229 mm
Item Weight: 295 g
Type: Textbook
Author: Stanley Paliwoda, Tim Andrews, Junsong Chen
Item Width: 152 mm
Format: Paperback
