Description: This textbook titled "Marketing Management: Analysis, Planning, Implementation, and Control" by Philip Kotler is a comprehensive guide for business students and professionals alike. It covers various aspects of marketing, including analysis, planning, implementation, and control. The book is published by Prentice Hall PTR and is part of the International Series in Marketing. The hardcover book measures 9.8 inches in length, 7.9 inches in width, and 10.25 inches in height. It weighs 62.1 ounces and has 789 pages. The book is written in English and has an ISBN-10 of 0132435101. It is classified under the categories of Books & Magazines, Textbooks, Education & Reference, and Textbooks.
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End Time: 2024-10-20T14:34:43.000Z
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Book Title: Marketing Management: Analysis, Planning, Implementation, and
Item Height: 10.25 inches
ISBN-10: 0132435101
Number of Pages: 789 Pages
Publication Name: Marketing Management : Analysis, Planning, Implementation, and Control
Language: English
Publisher: Prentice Hall PTR
Subject: Marketing / General
Publication Year: 1996
Item Weight: 62.1 Oz
Type: Textbook
Author: Philip. Kotler
Item Length: 9.8 in
Subject Area: Business & Economics
Series: International Series in Marketing
Item Width: 7.9 in
Format: Hardcover
