Description: Marketing in Perspective, Paperback by Majaro, Simon, ISBN 1138980471, ISBN-13 9781138980471, Brand New, Free shipping in the US This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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Book Title: Marketing in Perspective
Number of Pages: 252 Pages
Publication Name: Marketing in Perspective (Rle Marketing)
Language: English
Publisher: Routledge
Subject: Marketing / General
Publication Year: 2015
Type: Textbook
Item Weight: 16.5 Oz
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Simon Majaro
Series: Routledge Library Editions: Marketing Ser.
Item Width: 6.2 in
Format: Trade Paperback
