Description: Marketing in Food,hospitality, Tourism and Events : A Critical Approach, Paperback by Tresidder; Hirst, Craig, ISBN 1906884226, ISBN-13 9781906884222, Brand New, Free shipping in the US A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
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Book Title: Marketing in Food,hospitality, Tourism and Events : A Critical Ap
Number of Pages: 256 Pages
Publication Name: Marketing in Food, Hospitality, Tourism and events : a Critical Approach
Language: English
Publisher: Goodfellow Publishers, The Limited
Publication Year: 2012
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Advertising & Promotion
Type: Textbook
Item Length: 9.7 in
Subject Area: Business & Economics
Author: Richard Tresidder, Craig Hirst
Item Width: 7.4 in
Format: Trade Paperback