Description: Marketing and Smart Technologies Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Proceedings of ICMarkTech 2020 Author(s): Alvaro Rocha, Jose Luis Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanovic Format: Hardback Publisher: Springer Verlag, Singapore, Singapore Imprint: Springer Verlag, Singapore ISBN-13: 9789813341821, 978-9813341821 Synopsis This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Price: 211.07 GBP
Location: Aldershot
End Time: 2025-01-03T10:58:28.000Z
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Book Title: Marketing and Smart Technologies
Number of Pages: 797 Pages
Language: English
Publication Name: Marketing and Smart Technologies: Proceedings of Icmarktech 2020
Publisher: Springer Verlag, Singapore
Publication Year: 2021
Subject: Computer Science, Marketing
Item Height: 235 mm
Item Weight: 1561 g
Type: Textbook
Author: Zorica Bogdanovic, Sandra Loureiro, Jose Luis Reis, Ricardo Cayolla, Marc K. Peter, Alvaro Rocha
Series: Smart Innovation, Systems and Technologies
Item Width: 155 mm
Format: Hardcover
